Beginner’s Guide to Selling Indexed Universal Life (IUL): What New Agents Need to Know
December 16, 2025 3:18:17 PM
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Why IULs Are Becoming Essential for Life Insurance Agents
Indexed Universal Life offers clients:
Permanent life insurance protection
Tax-advantaged cash value growth
Interest crediting tied to market index performance
Flexible premiums + adjustable death benefits
Access to living benefits
Consumers increasingly search terms like “tax-free retirement,” “safe growth alternatives,” and “permanent life insurance with cash value,” which makes IULs a valuable addition to your portfolio.
How an IUL Works — Simple Overview for New Agents
IULs build cash value using interest credits derived from the performance of an external index such as the S&P 500®. The client’s money is not invested in the stock market.
Key Components
Caps – maximum interest credited
Floors – minimum credited (usually 0%)
Participation rates – how much of the index gain is used
Fixed account option – stable, guaranteed interest
With downside protection and upside potential, IULs are suitable for retirement income planning, wealth transfer, college funding, and long-term savings.
Top IUL Carriers You Can Offer Through Final Expense Brokerage
1. F&G (Fidelity & Guaranty Life)
F&G offers two primary IUL solutions giving agents a choice between accumulation and protection designs.
F&G Pathsetter® IUL — Accumulation-Focused Design
Pathsetter® is F&G’s flagship accumulation IUL, built for strong crediting potential and flexible premium design.
Highlights
Issue ages 0–80, minimum face $50,000
Exam-free underwriting ages 0–60 up to $1,000,000
Multiple S&P 500® and Barclays index strategies
0.25% minimum guaranteed interest on fixed account
Account Value Bonuses on select strategies (1% beginning year 2; 0.25% persistency bonus starting year 11)
Access to cash value via withdrawals and policy loans
Two death benefit options: Option A (Level) and Option B (Increasing)
F&G Everlast® IUL — Protection-Focused Design
Everlast® is F&G’s long-term protection IUL with higher minimum face amounts and steady accumulation potential.
Highlights
Issue ages 0–80
Minimum face: $150,000 (ages 0–45), $100,000 (ages 46–80)
Exam-free underwriting ages 0–60 up to $1,000,000
Multiple S&P 500® and Barclays index crediting options
0.25% guaranteed minimum interest on fixed account
0.25% persistency bonus starting year 11
Access to cash value through withdrawals and loans
Two death benefit options: Level and Increasing
2. American Amicable — Intelligent Choice IUL
Intelligent Choice is a flexible IUL combining lifelong protection with index-linked accumulation potential.
Highlights
Cash value tied to S&P 500® performance
0% floor, 2.5% guaranteed minimum cap
Face amounts $25,000 to $500,000
20-year no-lapse guarantee (or to age 80)
Living Benefit Riders included
100% participation rate
Indexed + declared interest account options
Loans (7.4% rate) and withdrawals available
Adjustable death benefits: Level or Increasing
3. Mutual Trust Life — Vista Life IUL
Vista Life IUL is built for flexibility with multiple index choices and premium-adjustment freedom.
Highlights
Fixed account + three index accounts (S&P 500®, EURO STOXX 50®, NASDAQ-100®)
0% floor and 2% guaranteed fixed account minimum
Flexible premium options (planned, minimum, or extra)
Change allocations or index selections annually
Death benefit options: Level or Increasing
Access to cash value via withdrawals, traditional loans, and participating loans
Premiums received by the 10th sweep into accounts on the 15th
Each premium creates a new one-year index segment
4. United of Omaha — IUL Express®
IUL Express is a simplified-issue IUL offering affordable, accessible permanent protection.
Highlights
Flexible premiums with built-in 20-year no-lapse guarantee (or to age 80)
Simplified underwriting — no medical exam
0% floor with annual point-to-point crediting
Fixed and indexed crediting options
New index segments created monthly
Living benefits included (Terminal, Chronic, Critical Illness)
Access to cash value through loans and withdrawals
How Agents Should Present IULs to Clients
1. Upside Potential + Downside Protection
“You participate in market growth — without market losses.”
2. The Three-Bucket Framework
Protection
Growth potential
Tax advantages
3. Tax-Free Income Conversation
Explain policy loans and withdrawals as strategic retirement tools.
Common Mistakes New Agents Should Avoid
Overstating potential returns
Not explaining caps, floors, and participation rates
Ignoring guideline premium design (GPT vs CVAT)
Skipping discussions on policy loans
Get Contracted and Start Selling IULs
Final Expense Brokerage provides training, product support, and contracting with top-tier IUL carriers:
F&G
American Amicable
Mutual Trust Life
United of Omaha
Want product sheets, illustrations, or contracting links?
Just let us know — we’ll send everything you need to begin positioning IULs with confidence.